For Franchisors

The industry spends $17,550 per sale.
You do not have to.

Franchise recruitment costs are rising 28% year over year. Conversion rates sit at 2%. Most franchisors cannot even tell you their cost per sale. Verifran changes all of that.

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2026 Franchise Development Data

$351

Average cost per lead

Up 30% from last year

$17,550

Average cost per sale

Up 28% year over year

2%

Lead-to-sale conversion

Industry standard

24 wks

Average sales cycle

And lengthening

Source: 2026 Annual Franchise Development Report

What franchisors lack

51%

do not track cost per lead

49%

do not track cost per sale

91%

do not use intelligent screening for candidates

42%

cannot measure their recruitment ROI

What Verifran provides

Pre-qualified candidates scored across 5 dimensions

Cost per sale tracked automatically in your dashboard

Intelligent candidate screening through Vera

Full recruitment analytics and conversion metrics

Location intelligence for site selection

Canadian compliance tracking by province

How Verifran works for your brand

01

Candidates get scored

Franchise candidates talk to Vera and receive a FitScore across financial readiness, operator profile, resilience, lifestyle fit, and market knowledge. This happens before they ever reach your inbox.

02

You browse qualified profiles

Filter by province, score range, and top dimensions. See blind candidate profiles with FitScore data. Only unlock the ones worth pursuing.

03

You connect directly

Spend credits to reveal contact details. Reach out to candidates who are already scored and pre-qualified. No brokers, no middlemen, no commissions per deal.

The FitScore Standard

Every candidate is evaluated across five dimensions that predict franchise success. Weights are based on industry data about what actually matters.

30%

Financial

25%

Operator

25%

Resilience

10%

Lifestyle

10%

Market

Cost comparison

Traditional FSO annual costOften six figures or more
Franchise broker commissionThousands per closed deal
Lead portal (volume-based)Hundreds of leads to close one deal
Verifran ProfessionalFrom $199/mo - zero commissions

Embed the FitScore on your website

Add a “Get Your FitScore” button to your franchise recruitment page. Every candidate who scores through your link feeds directly into your Verifran dashboard. No development work needed.

<a href="https://www.verifran.com/fitscore" style="background:#4F46E5;color:white;padding:12px 24px;border-radius:8px;text-decoration:none;font-weight:600;">Get Your FitScore</a>

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Get Your FitScore

Ready to modernize your franchise recruitment?

Join the growing number of Canadian franchisors who are replacing expensive agencies with intelligent candidate qualification.

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