The franchise qualification standard

The intelligence layer franchising never had.

Verifran scores every franchise candidate across seven validated dimensions before the first conversation, then verifies the data so franchisors, brokers, and candidates work from the same truth.

Why Verifran exists

Every other metric in franchising has been formalized. Candidate readiness has not.

The FDD, FPR, and Item 19 standardized franchisor disclosure decades ago. Candidates can now see earnings claims, litigation history, and territory maps before signing anything.

There is no equivalent on the candidate side. Brokers are structurally conflicted. Screening is manual. Scoring is gut feel. The result is a qualification gap that costs franchisors millions and candidates their savings.

Misfit drives franchise failure more than the business model itself. Verifran is the missing layer: a structured, verifiable readiness score that travels with the candidate.

The FRS

One score. Seven dimensions. Built for franchising.

82

Sample FRS

Financial Readiness
25%78
Timeline
15%85
Lifestyle Fit
15%88
Motivation
15%80
Business Experience
10%84
Location Flexibility
10%76
Risk Tolerance
10%71

Scored by Vera, calibrated to what franchise development teams evaluate.

The verification standard

Three tiers. One badge that travels with the candidate.

Preliminary badge

Preliminary

Self-reported, AI-scored, free. The starting point for every candidate.

  • Conversation-based assessment
  • AI cross-validation
  • 7-dimension scoring
Verified badge

Verified

Document upload, automated verification of identity, finances, and employment.

  • Government ID verification
  • Financial document extraction
  • Credit and employment check
Validated badge

Validated

Full validation including peer review and outcome tracking eligibility.

  • Peer review process
  • Background verification
  • Outcome tracking eligibility
Embeddable FRS

Put a FRS button on your website. Own your candidate pipeline.

Franchisors and brokers can embed a branded FRS button directly on their website. Every candidate who completes an assessment through your button goes straight into your candidate pool on the Verifran platform, attributed to your brand.

Customize the button color, text, and size to match your brand. No developer required. Copy one line of code and paste it on your site.

Candidates land in your dashboard, not a shared pool
Match your brand colors, button text, and style
Track widget clicks, completions, and conversion in your dashboard

Try it live

Pick a color:

Button text:

Verifran FRS

Check your franchise readiness across 7 dimensions in 15-20 minutes. Free and confidential.

Powered by Verifran

One line of code

<script src="verifran.com/widget.js" data-brand="YOUR_ID" data-color="#0B1A33"></script>

Full customization available in your dashboard after sign-up.

The numbers

What franchise development teams pay today vs. what they should.

$100,000

Average annual cost of one franchise development consultant.

$4,999

Annual Verifran subscription. Pay per qualified candidate unlock.

95%

Cost reduction vs. one consultant

One signed franchisee pays for years of Verifran subscriptions.

Industry estimate based on the 2024 Annual Franchise Development Report. Includes retainers of $3K-$10K/month and commissions of $10K-$30K per placement across an average of 5 deals per year.

Franchise brands using Verifran across Canada.

Founding franchise partners joining before launch. More announced at the National Franchise Show.

Built to become the franchise industry's qualification standard.

Starting with Canadian franchise brands.

Two paths. One platform.

I am a candidate

Find out where you stand across seven franchise readiness dimensions. Free, confidential, 15-20 minutes.

Get my FRS

I am a franchisor

Access pre-scored, verified candidates. Pay only for the profiles you unlock.

Book a demo